DOS SANTOS

I led Dos Santos through strategic brand partnerships and community-driven programming designed to deepen local engagement and keep the restaurant top-of-mind beyond traditional media moments. The focus was on creating thoughtful, on-brand collaborations that felt organic to the Nashville community while driving in-restaurant traffic and social buzz.

The work:

• Led partnership-focused PR strategy, overseeing the planning and execution of seasonal brand collaborations designed to deepen Dos Santos’ connection to the local community

• Executed a partnership with Soho House Nashville, coordinating an exclusive, members-only end-of-summer pool party at the House and working closely with the Dos Santos team to deliver surprise-and-delight food moments and on-site brand presence (Dos Santos x Soho House: End of Summer Splash)

• Executed a collaboration with the Wedgewood-Houston Farmers Market, identifying and securing a partnership with beloved local vendor The Peach Truck for a limited-time peach margarita and taco special designed to drive foot traffic, community engagement, and seasonal buzz

• Collaborated closely with the internal social team to amplify partnerships across Dos Santos’ owned social channels, ensuring consistent storytelling and extended reach beyond the in-person activations