CANOPY BY HILTON NASHVILLE
TOKYO CONFIDENTIAL POP-UP: LOCAL PR & INFLUENCER STRATEGY
I led local public relations and influencer strategy for a two-day takeover by Tokyo Confidential, one of the world’s most renowned bars, at Silo, the restaurant inside Canopy by Hilton Nashville. The high-profile activation brought the acclaimed Tokyo bar concept to Nashville for a limited-time experience, generating buzz and positioning Canopy as a destination for elevated programming and culturally relevant moments in the city.
The work:
Led local PR strategy and media outreach for the Tokyo Confidential takeover, securing coverage in top-tier outlets including Modern Luxury Nashville, Nashville Scene, and Nashville Lifestyles
Developed and distributed the event press release to local dining, lifestyle, and culture media
Identified and secured top local influencers for an exclusive VIP preview hour ahead of the public event
Provided on-site support during the activation, serving as the primary PR contact for media and influencer guests
Collaborated closely with the social team to amplify the takeover across Silo and Canopy by Hilton Nashville’s owned social channels, ensuring consistent messaging, timely content, and extended reach beyond the in-person event
