AT&T

While working in-house on AT&T’s corporate communications team, I led customer storytelling efforts highlighting AT&T Business clients and real-world applications of connected technology. One key initiative focused on Mercedes-Benz Stadium, an AT&T Business customer, and the stadium’s evolution into a fully connected “smart stadium” — a story that ultimately landed a national feature in Fast Company.

The work:

• Led customer storytelling strategy for AT&T Business, identifying Mercedes-Benz Stadium as a standout example of smart stadium innovation

• Worked cross-functionally with AT&T sales, marketing, legal, network, and corporate communications teams to align messaging, approvals, and positioning

• Collaborated directly with Mercedes-Benz Stadium stakeholders to bring the story to life through interviews, uncovering compelling angles that highlighted the partnership’s real-world impact

• Managed and partnered closely with external PR agency teams, providing strategic direction, messaging guidance, and approvals throughout the pitching process

• Coordinated executive participation for the story, including interview scheduling, briefing materials, and preparation for AT&T leadership

• Amplified the smart stadium narrative through social and influencer amplification, including drafting and securing approvals for executive LinkedIn posts and partnering with a tech influencer to extend reach via YouTube