ABA NASHVILLE
GRAND OPENING: LOCAL PRESS STRATEGY
I led public relations strategy and execution for the opening of Aba, the beloved Mediterranean restaurant from Chicago-based restaurant group Lettuce Entertain You Restaurants, marking the group’s first restaurant opening in the Nashville market.
The work:
Led local PR strategy and media outreach for the grand opening announcement
Developed press materials tailored to local food, lifestyle, and business media
Coordinated media and influencer gifting ahead of opening, along with select press visits post-opening
Secured and coordinated executive interviews for Aba and Lettuce Entertain You leadership, including Lettuce Executive Partner and Divisional President Marc Jacobs and Aba’s Executive Chef and Top Chef alum Chef CJ Jacobson
Secured, coordinated, and staffed a restaurant photoshoot and paid placement opportunity with Nashville Guru
Secured coverage across top-tier local outlets, including Nashville Business Journal, The Tennessean, Nfocus, Nashville Lifestyles, among others, as well as a broadcast segment with leading local station Local on 2
Led ongoing storytelling and media engagement following the opening
Following the opening of Aba, I also led the grand opening of Lettuce Entertain You’s second Nashville restaurant, Sushi-san.
